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# Box?
- URL: https://www.pesec.no/box/
- Published: 2021-04-27T07:00:00.000Z
- Updated: 2021-04-27T07:00:00.000Z
- Description: On metaphors.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered

Metaphors work because they create vivid mental images. Both thinking "inside" and "outside" of the box can be innovative. The trick is understanding what the box is.

## Upcoming growth opportunities with Bruno

### April 29: The Lean Startup: 10 Years Wiser

Join me and David Rasson (ING), Susana Jurado Apruzzese (Telefónica), Esther Gons (GroundControl), and Tristan Kromer (Kromatic), as we disscuss what have we learned in the last ten years. Sign-up [here](https://ti.to/norwegian-lean-startup-circle/the-lean-startup-10-years-wiser?ref=pesec.no).

### May 4: Demystifying strategic growth

Learn how to identify and exploit growth possibilities in your own organisation. Register [here](https://link.pbsc.no/demystifyinggrowth?ref=pesec.no).

## Three latest posts

[Corporate innovation and wicked problemsOf breeders and tamers.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/04/Corporate-innovation-and-wicked-problems.png)](https://www.pesec.no/is-corporate-innovation-a-wicked-problem/)

[Ebook launch: 9 Big Don’ts of Corporate InnovationActionable insight for less wasteful innovation.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/04/9bigdonts_banner_2.png)](https://www.pesec.no/ebook-launch-9-big-donts-of-corporate-innovation/)

[CrueltyAre you exercising it?![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/04/Bruno-Unfiltered--3-.png)](https://www.pesec.no/cruelty/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*