> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
> Use this file to discover other available public pages before exploring further.

# The incredible potential of boring
- URL: https://www.pesec.no/boring-2/
- Published: 2025-04-17T07:00:40.000Z
- Updated: 2025-04-17T07:00:39.000Z
- Description: In pursuit of dull gold.
- Author: Bruno Pešec
- Tags: Innovation

Innovation is often talked about in terms of new, exciting, novel, disruptive, unprecedented, radical, edgy... But the reality is that there is massive potential for innovation by looking at the boring, everyday issues and processes. There is a great deal of opportunity for incremental and adjacent innovations in such "boring" domains. And these are great both for bottom line and developing innovation capabilities much needed for riskier, and more daring innovations some time in the future.