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# Bipunctual experiments
- URL: https://www.pesec.no/bipunctual-experiments/
- Published: 2025-07-08T07:00:23.000Z
- Updated: 2025-07-08T07:00:24.000Z
- Description: Not just for fun and giggles.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Experimentation, Innovation, Entrepreneurship, Lean Startup

Running business experiments has two points: (i) to help you make an informed decision, and (ii) to create reusable knowledge.

## Three latest posts

[What bags taught me about valueOn putting things in perspective.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-141.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/What-bags-taught-me-about-value.webp)](https://www.pesec.no/what-bags-taught-me-about-value/)

[Trustworthy insightOn value of being sceptical.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-140.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Trustworthy-insight.webp)](https://www.pesec.no/trustworthy-insight/)

[Wednesday Innovation Q&A with BrunoHow to lead change so people desire that change?![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-139.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Innovation-Q-A-Red--Even--2.jpg)](https://www.pesec.no/wiqa-30/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*