> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
> Use this file to discover other available public pages before exploring further.

# Better data, better strategy
- URL: https://www.pesec.no/better-data-better-strategy/
- Published: 2024-10-17T06:55:53.000Z
- Updated: 2024-10-17T10:44:13.000Z
- Description: Small changes, big differences.
- Author: Bruno Pešec
- Tags: Strategy

If [strategy](https://www.pesec.no/the-elusive-innovation-strategy/#defining-strategy) is a set of informed choices about overcoming a high-stakes challenge, then it stands to reason that one way of ensuring better strategy is to improve the quality of inputs.

In [Augmented Strategy](https://www.pesec.no/augmented-strategy/), [Dr. Dellermann](https://www.linkedin.com/in/dominikdellermann?ref=pesec.no) and I identify the four most important data sources for strategy. First we have two internal data sources: expert knowledge and operational data. Then we have two external data sources: customer experience and ecosystem data.

Expert knowledge and customer experience also serve as leading indicators, or rather, can be the source of early signals of forthcoming change. Operational and ecosystem data are lagging indicators, telling us what had happened.

Leveraging these data sources will allow you to make better informed decisions and assumptions, hence improving the overall quality of your strategic choices.

Best of all? All this data is already available to you. You just need to reach for it.

Curious to learn how to make better strategic decisions by combining human intuition with insights from data? Then read the [****Augmented Strategy**](https://www.pesec.no/augmented-strategy/) book.