> ## Content Index > Fetch the complete content index at: https://www.pesec.no/llms.txt > Use this file to discover other available public pages before exploring further. # At what cost? - URL: https://www.pesec.no/at-what-cost/ - Published: 2020-10-13T07:00:00.000Z - Updated: 2020-10-13T06:59:59.000Z - Description: On unblocking yourself. - Author: Bruno Pešec - Tags: Newsletter, Bruno Unfiltered, Strategy If you find yourself toiling over a business issue or decision, ask yourself *"What is the worst that can happen?"* Entertain all answers, visualise them clearly in your mind, and notice how they make you feel. In most cases you'll find that there is only discomfort, which can be addressed easily. In other cases you'll have a clear sense of what to investigate next. ## Upcoming growth opportunities with Bruno ### October 15th: How to innovate during turbulent times? with Bruno Pešec When the going gets tough, our mental defense mechanisms kick-in, and throw us into fight-or-flight mode. Given how often innovation initiatives fail, why should any organisation invest in them right now? And if they dare to invest, what can they do in order to avoid regretting their decision? In this talk we will discuss some of the best practices when it comes to innovating in challenging times. - When: 15 October at 6 pm BST (London) / 7 pm CET - Where: [https://us02web.zoom.us/j/85807672102](https://us02web.zoom.us/j/85807672102?ref=pesec.no) (no need to sign-up) ### November 26th: Fearless Innovation We rarely fail due to others. In fact, most innovations fail due to shortcomings in our own processes, beliefs, and actions. Competition simply picks up the advantage. Good news is that overcoming these shortcomings means taking a significant step towards owning your success. And that is why I’m organising this unique workshop. Register at ## Three latest posts [A thought or an idea?Know which is which, or risk losing your shirt.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/10/A-thought-or-an-idea.png)](https://www.pesec.no/a-thought-or-an-idea/) [Self-Sabotage ChecklistA practical way to be less successful.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/09/Self-Sabotage-Checklist-1.png)](https://www.pesec.no/self-sabotage-checklist/) [Driving 210 km/h by looking in the rear-view mirrorSome things should not be experimented with.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/09/Bruno-Unfiltered--6-.png)](https://www.pesec.no/driving-210-km-h-by-looking-in-the-rear-view-mirror/) --- *Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*