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# Anchor
- URL: https://www.pesec.no/anchor/
- Published: 2025-08-14T07:00:02.000Z
- Updated: 2025-08-14T07:00:02.000Z
- Description: Innovation does not happen in a vacuum.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Leadership

When exploring new opportunity spaces, in whichever domain, we always must remember where we are coming from. This is especially true for corporate innovators, because their ideas and ventures will almost always be somehow related to the host business. Without an anchor, one can easily get lost on the sea of innovation, only to find out everyone else had moved on by the time they return.