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# An opportunity is not a possibility
- URL: https://www.pesec.no/an-opportunity-is-not-a-possibility/
- Published: 2026-09-24T05:00:00.000Z
- Updated: 2026-09-24T05:00:00.000Z
- Description: A vital distinction.
- Author: Bruno Pešec
- Tags: Strategy, Leadership

A growing market.

A trend driving change in customer behaviour.

A new technology.

All of the above are opportunities.

In fact, I argue that there are countless growth opportunities at any given moment.

The challenge is not finding an opportunity, but rather validating it and then transforming it into a possibility.

An opportunity is a potential benefit that might be achievable but lacks a defined path to exploitation.

A possibility is a validated opportunity with a clear, actionable pathway, with an organisation that is ready, willing, and able to act.

In other words, opportunities are *identified*, while possibilities are *created* through action.

We ought to be screening numerous opportunities, but commit to only a selection of them, forming our portfolio of possibilities.