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# An idea is more than a product
- URL: https://www.pesec.no/an-idea-is-more-than-a-product/
- Published: 2023-05-18T07:00:54.000Z
- Updated: 2023-05-18T07:00:53.000Z
- Description: Thinking in systems.
- Author: Bruno Pešec
- Tags: Innovation, Entrepreneurship

A "business idea" is much more than product or service. Your whole business model is your idea! That includes your products and services, how they are made, whom they are for, how do you reach and communicate with them, as well as your cost structure and revenue model. Plenty of opportunities to create something that stands out and is genuinely valuable.