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# Always be testing
- URL: https://www.pesec.no/always-be-testing/
- Published: 2022-09-06T07:00:41.000Z
- Updated: 2022-09-06T07:00:41.000Z
- Description: Question your assumptions.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Strategy, Leadership, Experimentation

"Hey, does this make sense to you?"

"How does that land with you?"

"Could you walk me through it?"

Three questions to rapidly test your strategic assumptions with peers, colleagues, and people of trust.

## Upcoming growth opportunities with Bruno

### November 26: Playing Lean Facilitator Training London

Become a Lean Startup facilitator. Reserve your [seat](https://link.pbsc.no/AdPj?ref=pesec.no).

## Three latest posts

[On avoiding destructive innovationA conversation with Doug Utberg of the Terminal Value podcast.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/08/On-avoiding-destructive-innovation.jpg)](https://www.pesec.no/on-avoiding/)

[Innovators think differentlyOn two useful models: effectuation and beginner’s mind.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/08/Innovators-think-differently.jpg)](https://www.pesec.no/innovators-think-differently/)

[Clear enoughAlignment is a superpower.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/07/Bruno-Unfiltered--2--1.png)](https://www.pesec.no/clear-enough/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*