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# Alternative seeker
- URL: https://www.pesec.no/alternative-seeker/
- Published: 2025-12-09T08:00:28.000Z
- Updated: 2025-12-09T08:12:14.000Z
- Description: Be honest with yourself.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation, Entrepreneurship, Discipline

If you fall in love with solution, then you can only seek alternative customers. But if you fall in love with a specific cause, then you can seek alternative solutions. When it comes to innovation, one is better than the other.

## Three latest posts

[Innovators: explicate your progress!Do this or risk justifying your existence in every meeting.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-208.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Innovators-explicate-your-progress.webp)](https://www.pesec.no/innovators-explicate-your-progress/)

[Force multiplierExecution power.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-207.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Force-multiplier-1.webp)](https://www.pesec.no/force-multiplier/)

[Wednesday Innovation Q&A with BrunoHow can we best train people to start their innovation and improvement journey?![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-206.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Innovation-Q-A-Blue-7.jpg)](https://www.pesec.no/wiqa-41/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*